Lead Associate, Business Planning & Strategy
Sept 2025 – Present

• Own end-to-end program delivery for business planning, GTM strategy, and demand generation across a ₹100 Cr portfolio spanning 15 brands, coordinating on-app and off-app growth initiatives that have sustained 30% month-over-month business growth.
• Lead Virtual Studio, an internal AI-powered content initiative built on Google Gemini Models - program-managing the rollout across Design, Category, and Tech teams to cut content production turnaround time (TAT) by ~50%, from pilot scoping through cross-functional handoffs to production.
• Run cross-functional GTM program cadence with Category, Marketing, Product, Monetization, and CRM teams, ensuring merchandising readiness, product page quality, campaign visibility, and on-time launch execution.
• Built and maintained executive dashboards and business reviews by aligning 20+ cross-functional stakeholders, giving leadership real-time visibility into revenue, traffic, campaign performance, and portfolio health.

Project Management Apprentice • Elections Service Delivery • Trust & Safety
July 2023 – July 2025

• Served as the operational focal point across 10 global sites and 6 vendor teams, coordinating daily delivery efforts and driving alignment with global election-readiness OKRs.
• Led the system migration of high-impact workflows to PLX, collaborating with 40+ stakeholders to reduce manual tasks by 60% and enhance data reliability for leadership decisions.
• Redesigned stakeholder communication channels and milestone reporting frameworks, improving visibility into task completion and raising accountability standards.
• Instituted real-time monitoring for vendor SLA compliance and operational KPIs, enabling data-driven interventions and reducing workflow risks.

Business Analyst Intern • Core Sales
March 2023 – June 2023

• Refined cross-team data intake processes, reducing manual errors by 20% and enabling more accurate sales pipeline projections.
• Synthesized customer and field feedback into actionable improvements, increasing Customer Satisfaction (CSAT) by 35%.
• Built automation pipelines for sales data aggregation, reducing latency in daily performance reporting by 15% and freeing time for strategic execution.
• Redefined sales processes, contributing to a 1.5x monthly sales increase with gold campaigns driving 40% of growth.

Summer Trainee July 2022 – September 2022

• Developed & Managed Firewall for 700+ Systems on network through working area.
• Improved WEB filtering by 30%, introducing blockage for 12 new sets of hazardous web domains.
• Updated 13 Roles for users, improving the integrity towards internal access of confidential information.
• Administered statistical modeling of network, evaluation 720 Hours of generated reports.